Course Curriculum

  • 1

    Introduction

  • 2

    Strategic Planning Overview

    • What Makes a Plan Strategic?

    • Strategic Plan Elements

    • Exercise: Strategic Planning Overview
  • 3

    Building a Strategic IC Plan

    • Business and Communications Objectives

    • Stakeholder Analysis

    • Narrative

    • Strategies and Tactics

    • Metrics, Feedback, Adjustments
  • 4

    Conclusion

    • Conclusion