Strategic Internal Communication Planning

ADVANCE Track: Strategic Internal Communication Planning

This course reviews key comms planning elements and ways to advocate for comms planning in major projects.

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Course Curriculum

1

Introduction
- Introduction
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- How to Use This Course
- Exercise: How can this course benefit you?
2

Strategic Planning Overview
- What Makes a Plan Strategic?
- Strategic Plan Elements
- Exercise: Strategic Planning Overview
3

Building a Strategic IC Plan
- Business and Communications Objectives
- Stakeholder Analysis
- Narrative
- Strategies and Tactics
- Metrics, Feedback, Adjustments
4

Conclusion
- Conclusion

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