ADVANCE Track: Strategic Internal Communication Planning
This course reviews key comms planning elements and ways to advocate for comms planning in major projects.
Course Curriculum
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1
Introduction
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Introduction
FREE PREVIEW -
How to Use This Course
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Exercise: How can this course benefit you?
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2
Strategic Planning Overview
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What Makes a Plan Strategic?
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Strategic Plan Elements
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Exercise: Strategic Planning Overview
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3
Building a Strategic IC Plan
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Business and Communications Objectives
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Stakeholder Analysis
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Narrative
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Strategies and Tactics
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Metrics, Feedback, Adjustments
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4
Conclusion
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Conclusion
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