ADVANCE Track: Stakeholder Analysis
A key rule of communication: Know Your Audience. It’s about understanding what drives their hearts and minds. This course helps you get to that understanding so you can build messages that resonate.
Course Curriculum
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1
Introduction
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Video: Introduction
FREE PREVIEW -
Video: How to Use This Course
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Exercise: How can this course benefit you?
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2
Who's Who, Exactly?
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Video: Stakeholders vs. Audiences
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Video: Segments
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Review Quiz: Stakeholders, Audiences and Segments
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3
Getting to Know Our Stakeholders
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Video: Stakeholder Research
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4
Think, Feel, Do
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Video: Think
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Video: Feel
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Video: Do
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5
Using Your Stakeholder Analysis
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Video: Apply Your Analysis
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6
Conclusion
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Video: Conclusion
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